A client forwards you a Lighthouse report with three red circles and asks which one matters. Or you inherit a site that scores 40 on mobile and you have a sprint to improve it. The temptation is to open a bundle analyser and start deleting dependencies, which is usually the wrong first move. Fix in this order: cumulative layout shift first ...
Most sites I audit already have some JSON-LD. Usually it is an Organization block someone pasted from a template, a few properties that do not match anything on the page, and no idea whether Google ever used it. The markup validates, nothing breaks, and nothing changes in the search results either. That is the normal outcome when structured data is treated as decoration. ...
A small business site usually has one job: show up when someone nearby searches for what you sell. Most of the sites I audit are not failing because of keywords. They fail on plumbing. A stray noindex tag, a redirect chain three hops long, a mobile layout that shifts as the page loads. Search engines crawl these things constantly and quietly decide your site is more trou ...
Iași, România
0787 651 264
