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Keeping AI features cheap: caching, batching and model choice
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Keeping AI features cheap: caching, batching and model choice

The first version of an AI feature usually works and then the bill arrives. You wired up an endpoint, it calls a model on every request, and suddenly a chat box on a product page costs more per month than the database that serves the rest of the site. Nothing is broken. It is just wasteful in three places we almost always find on a first pass. ...

By BrainSoft  |  5 28 October 2026
Canonical tags: the mistakes that quietly tank rankings
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Canonical tags: the mistakes that quietly tank rankings

A canonical tag looks like the simplest thing on the page. One link element in the head, pointing at the version of the URL you want indexed. In practice I keep finding sites where that single line contradicts the sitemap, the redirects, or the hreflang block, and nobody notices because the page still loads fine. Search engines just quietly pick something else, and the r ...

By BrainSoft  |  5 27 October 2026
Choosing between an off-the-shelf CMS and a custom admin panel
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Choosing between an off-the-shelf CMS and a custom admin panel

Almost every project that needs an admin side reaches the same fork: install something like WordPress, Strapi or Django admin, or build the screens yourself. The decision usually gets made in an afternoon and then lives with the team for years. I have inherited both kinds of codebases, and the pain is different in each case, not absent in one of them. ...

By BrainSoft  |  5 26 October 2026